Aviv Russ
 


 

OWN THE NARRATIVE

WIN THE MOMENT

 
 

Turn Your Message Into Momentum

Messaging, Strategy, and a Little Bit of Magic

I’ve spent my career at the intersection of narrative and strategy, not because I love buzzwords, but because I know the right words can mobilize voters, shift culture, and make your message impossible to ignore. My job is to make people care—and act.

If your message isn’t landing, if your campaign feels flat, or if your story sounds like it was written by a committee that fears verbs—I can fix that.

Messaging should be powerful. It should be persuasive. And, ideally, it should never sound like it came from a 40-slide PowerPoint.

Let’s make your words work. Strategically. Persuasively. And maybe even with a little charm.

Persuasion in every frame

Campaigns. Commercials. Culture-Shifting Content.

Politics, brands, movements—they all have the same challenge: getting people to care, engage, and take action. That’s where I come in.

For almost a decade, I’ve produced commercial and digital series that captured audiences, led political messaging campaigns that moved voters, and built strategic narratives that shifted culture.

The proof? It’s right here. Scroll through. Watch. See for yourself. Whether it’s a campaign ad that mobilized voters or a commercial that made people stop scrolling, my work is built for one thing—impact.

Because at the end of the day, the best story wins.

Let’s make sure it’s yours.

 
 
 
 

Smart Strategy. Sharp Execution. Real Impact.

Story > Strategy > Results

A strong message is only as good as its execution—and I make sure both are unmatched.

Whether you need high-impact content, expert consulting, persuasive writing, or behind-the-scenes operational support, I bring the experience, strategy, and precision to make it work.

Great storytelling isn’t just about what you say—it’s about how, where, and when you say it. Let’s get it right.


 

Production

Storytelling That Captivates and Converts

From political ads to commercial campaigns to full-scale digital series, I’ve spent over a decade producing content that grabs attention and drives action. Whether it’s a high-impact campaign spot, an engaging brand video, or a digital-first storytelling project, I bring ideas to life on time, on budget, and with maximum impact.

Political & Advocacy Ads
Commercial & Digital Content
Video Production & Editing
End-to-End Production Management


Consulting

Messaging, Narrative Strategy, and Creative Direction

A great message isn’t just what you say—it’s how you say it, who hears it, and what they do next. I work with candidates, campaigns, brands, and organizations to refine their messaging, media strategy, and storytelling approach, ensuring their words don’t just land—they resonate.

Narrative & Messaging Strategy
Content & Creative Consulting
Campaign & Digital Strategy
Brand & Political Communications


Writing

Words That Move PeoplE

From op-eds to ad scripts, campaign messaging to brand storytelling, I craft persuasive, research-driven writing that makes people stop, listen, and act. Whether you need to mobilize voters, shift public perception, or create compelling branded content, I write with clarity, impact, and a voice that fits your mission.

Campaign & Political Messaging
Ad & Video Scriptwriting
Speechwriting & Op-Eds
Brand & Content Writing


Operational Support

The Strategy Behind the Strategy

Even the best messaging falls flat without strong systems, smart execution, and seamless operations. With years of experience in executive leadership, multi-million-dollar budget management, and high-stakes content production, I offer operational expertise that ensures your vision runs smoothly behind the scenes.

Project & Team Management
Budget & Resource Optimization
Workflow & Efficiency Consulting
Cross-Departmental Coordination

 
 
 
 
 
You have to remember one thing about the will of the people: it wasn’t that long ago that we were swept away by the Macarena
— Jon Stewart